Posts

Showing posts from February, 2024

Ancillary Task 1: Designing the Social Media Page

Image
 I wanted the social media page to appeal to modern young audiences by making it feel more parasocial with the personal photos and BTS. As it creates an authentic sense of belonging and connection to the audience, encouraging them to further support the artist. I also wanted to maintain the original aesthetic of the video, making it more analog with the style and typography.

Ancillary Task 2: Designing the Digipak

 For the digipak, I wanted to highlight the character and the emotions, his sense of longing for a better life and the themes of mental health in the album. The pictures chosen represent these themes and the nighttime picture is there to represent the trip aspect to the song.

Evaluation: Audience Feedback

Audience feedback was generally positive, listing some features Creative shots Colorful, vibrant video Actors performance the audience mentioned a few negatives. Static camera movement Dark, unclear Shots Dirty Lenses

Post-Production: Rough Cut

 https://drive.google.com/file/d/1XSJHhwx7FUHfOw04AOl6dyhB3HFp7a3z/view?usp=sharing

Post-Production: Editing Process

Image
Video Timeline:   My editing process starts with assembly, finding the best footage amongst the shots filmed to fit into the video. And since we filmed the whole thing while playing the song in 0.75x speed, I had to make sure I synced up the footage with the lyrics after speeding up the footage. Next, I did color correction. Since a lot of the footage was filmed at different locations and different times, I had to make sure I made the brightnesses and colors more consistent throughout the video to make it more clear to the audience. Then, I did VFX, while minimal, I wanted to try some new effects and custom filters on premiere pro, since the video was mostly performance based I knew I didn't have to do much else, otherwise it could compromise on the quality. Finally, I did color grading. I decided to use capcut for the final color grading, as it would be easier to simply pick and choose which filter to apply on top of the final video, rather than forcing my computer to render the p...