Ancillary Task 1: Designing the Social Media Page

 I wanted the social media page to appeal to modern young audiences by making it feel more parasocial with the personal photos and BTS. As it creates an authentic sense of belonging and connection to the audience, encouraging them to further support the artist.




I also wanted to maintain the original aesthetic of the video, making it more analog with the style and typography.

Comments

Post a Comment

Popular posts from this blog

Preliminary: Risk Analysis

Since the plan was to visit a park, there were many risks I had to take into account when considering the shoot. Health Hazards: I had to ensure none of my actors had allergies to the plants at the park, and plan to carry proper first aid equipment in case of emergency Tripping Hazards: Places with rocks, trees, branches were dangerous to perform in, so I knew I would have to be careful when shooting in locations with foliage on the ground Animals: Since we were so close to the mountains and there were dense forests around, there could be the possibility of wild animals or bugs coming, so I had to ensure we were filming in safe areas
Read more

CCR Q2

Q2. How do the elements of your production work together to create a sense of ‘branding’? My product branding was mainly based on treating the artist as the image of the brand, showcasing him in all aspects of the promotion, to make the artist more like a "household name" in the music industry, in that everyone knows his face and name even if they don't listen to him music. I also used repetition as my branding, using similar elements and typographical styles when making promotional material so that people recognize the artist's distinct style when viewing, maintaining the "Arial Bold" font throughout the social media promotional material and the digipak. Through consistent imagery and tone across several platforms and mediums, the messages and core values of the brand and artist are relayed directly to the audience. This spread of influence the brand has on the feed of the audience allows for brand recognition amongst the general public, and amplifies expos...
Read more