CCR Q2

Q2. How do the elements of your production work together to create a sense of ‘branding’?

My product branding was mainly based on treating the artist as the image of the brand, showcasing him in all aspects of the promotion, to make the artist more like a "household name" in the music industry, in that everyone knows his face and name even if they don't listen to him music. I also used repetition as my branding, using similar elements and typographical styles when making promotional material so that people recognize the artist's distinct style when viewing, maintaining the "Arial Bold" font throughout the social media promotional material and the digipak.

Through consistent imagery and tone across several platforms and mediums, the messages and core values of the brand and artist are relayed directly to the audience. This spread of influence the brand has on the feed of the audience allows for brand recognition amongst the general public, and amplifies exposure. 

This can also allow for subtlety in the branding, which can help emphasize the aesthetic of the work itself. Therefore, forming an emotional connection exclusive to the artist and the audience, immersing them in the ethos of the brand, and work of the artist. While at the same time maintaining enough visual representation to interest new viewers and get them equally involved in the work itself. In this way, the striking visual uniqueness shining through the artist's personality across all the products is what gives the project its branding.