Research: Understanding a Music Video Promotional Package

Music is a form of art, being the expression of a certain feeling by a single person whether personal or through empathy. For an art form already as expressive as it is, what is the point in a "music video". A music video is a combination of 2 different forms of art, being the art of music and the art of cinema. Cinema adds to a piece what the music itself can't. 

To be more objective, according to Dictionary.com (https://www.dictionary.com/browse/music-video) a music video is "a commercial video featuring a performance of a popular song, often through a stylized dramatization by the performers with lip-syncing and special effects"

Artists can use a music video to complete their vision of their art, when a song is released on audio platforms and gains its attention, a music video release can not only attract a new audience, it can bring a new experience for previous fans.

Social media also serves as the main place for marketing, as modern platforms like Tiktok and Instagram allow fans to use the song in their own content, spreading the song indirectly and gaining more notoriety.

All of these factors come together to make the "digipak", which enables artists to share their music and establish a sense of branding for their release.


Comments

Post a Comment

Popular posts from this blog

Preliminary: Risk Analysis

Since the plan was to visit a park, there were many risks I had to take into account when considering the shoot. Health Hazards: I had to ensure none of my actors had allergies to the plants at the park, and plan to carry proper first aid equipment in case of emergency Tripping Hazards: Places with rocks, trees, branches were dangerous to perform in, so I knew I would have to be careful when shooting in locations with foliage on the ground Animals: Since we were so close to the mountains and there were dense forests around, there could be the possibility of wild animals or bugs coming, so I had to ensure we were filming in safe areas
Read more

Planning: Shot List (OLD)

   Music Video: From The Start - Laufey 0:00-0:02 | Establishing shot of the sky, title card pop in, pan down to couple walking 0:02-0:05 | Couple walking towards camera, clones appearing behind and around them 0:06-0:08 | Side profile, low angle shot. Couple walking and lip syncing the lyrics “Don’t you notice how” 0:08-0:12 | Mask transition into library scene, couple working and talking 0:12-0:14 | Wide shot of empty library, except them 0:14-0:16 | Shot reverse shot (SRS) between girl and boy as lyrics say “Me and you and awkward silence” 0:17-0:22 | Girls face pulls away after seeing Boy, hides to the other side of the camera and lip syncs “Don’t you dare look at me that way…” 0:23-0:28 | Girl dejectedly turns face back towards camera, frontal shot of both of them at table, as she lays her head in her arms in defeat as the boy looks confused. 0:29-0:31 | Girl raises head to the sky and looks longingly, camera above her head, match cut to next shot, as it zooms aw...
Read more