CCR Q1
Q1. How do your products represent social groups or issues?
The main theme I wanted to tackle with this project was "mental health awareness." The song itself has heavy values about mental health awareness, especially for men, with the artist expressing sorrow for his current circumstance that he's been put in and wishing for a better life. This is something many other men can relate with, as uncertainty and societal pressures are known to overwhelm young men at times. In this way, I wanted to represent men in a very vulnerable fashion, specifically portraying the artist in the products either laying down and using camera angles to display weakness and vulnerability.
However, that's not to say the product is only targetted towards men, as it's other themes deal with addiction and a feeling of not belonging, which any young teenager can sympathise with. The artist expresses his feelings of "escapism," using substances to escape the monotonous life which has had terrible consequences, as he struggles to battle his addiction. Addiction and escapism are two very prevalent issues in society especially for younger audiences who are commonly seen abusing substances in media in order to "fit in", without realising the dangers that come with these substances, and the feeling of not belonging can be attributed to social ostracism, where most minority groups in the world are prejudiced against, such as the LGBTQ+ communities.
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