CCR Q4

 Q4. How did your research inform your products and the way they use or challenge conventions?

Initially, during my research, I observed contemporary practices in the music industry using examples from artists that I personally listen to, especially in the rap genre. However I came to realize that I would need to expand my research in order to get a better grasp on the full scope of the media industry and see how different types of music videos might compliment some artists better than others. For example, Lewis Capaldis "Wish You The Best" is one of my personal favorites, along with "I feel it" by Bryansanon, which are two completely different genres of music and hence different styles of videos (elements of which I described in my earlier post). I observed how the artists used the visual aspect of a music "video" to compliment their styles and incorporated it into my own project.

The video contains many standard conventions of rap music videos, for example, I observed the fast-paced editing, exaggerated movement and set pieces of rap music videos to involve in my own project. While at the same time, I wanted to add some unconventional features of rap music videos by adding a story element to it, choosing the shots in chronological order of the day and using a more realistic take to end off the music video, signifying the end of the characters journey. 

Since there was no original music video for the track of my final project to grab inspiration from, I had to visualize the artists style through the music and attribute it to how they might make a music video based on it to represent their feelings through the video itself, which was in itself unconventional. The video and lyrics showcase male weakness, which isn't standard for the media industry, especially rap, where males are portrayed as dominant and ruthless.

As for the digipak and social media page, I've had generally more practice with running social media pages, so I used the standard conventions of that and took inspiration from other works around me that I've seen (and that I've done) to create what I thought would be an accurate reflection of how the artist would promote their song. Using standard techniques such as the combination post on social media and the format of popular CD album covers, taking inspiration from bands such as Led Zeppelin.